Sunday, August 29, 2010

The Forge-A Miami Beach Landmark


When our friend heard of our project to open the first "brick & mortar"AND online wine & spirits shop in Istanbul, he said, "You've got to come and see The Forge". We had been once before, prior to renovations and we had a wonderful experience.  But the "new and improved" Forge has to be seen to be believed.
First off, and simply a MUST for us to see were the 10 Enomatic machines (each one holds 8 different wines, categorized by types, such as "RED EARTHY: MEDIUM-FULL BODIED, MODERATELY OAKED; LOW-MEDIUM TANNIN" and "WHITE AROMATIC: LIGHT-MEDIUM BODIED UNOAKED TO LIGHTLY OAKED; DRY", etc.  This system is perfect for the likes of myself, someone who is in the process of learning to actually taste the varied wines that are out there, rather than just drinking a wine without thought of what flavors are within.  Each station has an ipod with full descriptions of the wines, from the grapes to the regions, so you can go at your own pace and learn about the wines you are interested in.  One Enomatic card acts as a debit card and you can try a taste (1oz.) a few sips (3oz.) or a full glass (5oz.).
KAVist is taking this concept across the Atlantic and into Istanbul where our customers will be able to enjoy the same Enomatic experience.  What better way to sample a variety of wines at your leisure and make sure you take home that perfect bottle of wine?

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